2026 / Property Platform
Pastirumah
A property platform built around video-first agent listings, complete house details, and real-time property comparison for buyers.
- Role
- Product Strategy / UI/UX Design / Frontend Engineering / Marketing Direction
- Platform
- Responsive web / Agent listing workflow / Buyer comparison flow
- Timeline
- 2026
- Stack
- Next.js / React / Tailwind CSS / API Integration
Pastirumah started from the idea that many property agents already promote homes through social media, especially short-form video on platforms like TikTok. I shaped the product idea, concept, target market, UI/UX, frontend experience, and marketing direction, while collaborating with Rico as backend engineer and infrastructure partner.
When property promotion only happens through social media, buyers often need to move back and forth between a video, chat, price details, location, and house specifications. The challenge was to turn video-led promotion into a clearer property page where agents can show the home and buyers can understand the offer without losing context.
01 / Contribution
What I shaped.
- Developed the product idea, concept, and target market around social-media-active property agents.
- Designed a video-first listing flow where agents can present a home alongside price, location, facilities, and specifications.
- Built the responsive frontend structure for discovery, property detail, agent profile, and inquiry moments.
- Shaped the property comparison feature so buyers can compare homes in real time by copying each property's available code.
- Collaborated with Rico, who handled backend engineering and infrastructure, while I focused on product direction, UI/UX, frontend, and marketing positioning.
02 / Product decisions
Key decisions.
Decision 01
Make property videos more useful than a social post.
Pastirumah gives agents a place to pair their property video with structured listing details, so buyers can watch the home, read the specifications, and understand the offer in one focused page.
Decision 02
Reduce buyer back-and-forth with comparison codes.
Each property has an available code that buyers can copy into the comparison feature. This lets them compare selected homes in real time without repeatedly opening multiple listings or chat threads.
03 / Interface
Screens and states.
04 / System
Designed in systems.
The interface uses a restrained component system for video-led property cards, specification rows, comparison states, and inquiry actions.
- Video listing cards
- Property codes
- Comparison states
- Inquiry CTA
- Specification rows
05 / Frontend
Built for responsive use.
The frontend direction focuses on responsive layout composition, reusable listing components, video-friendly property detail pages, and predictable comparison states.
- Responsive grids that adapt from video-led discovery to focused mobile browsing.
- Reusable metadata patterns for price, location, property code, and house specifications.
- Comparison flow prepared so buyers can evaluate multiple properties from copied listing codes.
06 / Outcome
What this enables.
- A clearer bridge between social media property promotion and structured buyer decision-making.
- A video-first listing experience for agents who already market homes through TikTok and other social platforms.
- A comparison workflow that helps buyers evaluate properties faster using property codes.
Pastirumah turns social media attention into clearer property decisions.
Next project