/01 - 2026
Pastirumah
Property Platform / Product Strategy + UI/UX Design + Frontend Engineering + Marketing Direction
A property platform built around video-first agent listings, complete house details, and real-time property comparison for buyers.
Nico Abel Laia - Product Designer & Frontend Engineer
I design products.
I build experiences.
I combine product thinking, interface design, and frontend engineering to turn ideas into thoughtful digital experiences.
Selected work.
A selection of digital products and interfaces shaped through product design and frontend engineering.
/02 - 2026
Kriwil
Brand & Digital Product / Product Design + Frontend Engineering
Kriwil needed more than a pretty brand page. The website had to introduce a well-known curly hair salon in Indonesia, communicate its Jakarta and Surabaya presence, and begin shaping a digital surface that could later grow into a marketplace.
/03 - 2020
WeekGenz
Creative Studio Website / Creative Direction + Frontend Engineering
WeekGenz is a digital agency created by me and a friend as a place to build websites, brand surfaces, and digital products. The studio later became the home for several product experiments, including our latest product, Pastirumah.
/04 - 2022
GBI Yerusalem Baru
Community Website / UI Design + Frontend Engineering
GBI Yerusalem Baru needed a website that could feel relevant to younger audiences while still serving the practical needs of the church community: service information, event updates, and readable devotional material.
/05 - 2021
Waskito School
Education Website / Product Design + Frontend Engineering
An education website experience organized around trust, admissions clarity, and readable school information.
In progressVisit website
/06 - Reveal queue
Coming soon.
More selected work is being prepared with the same design detail, product thinking, and frontend craft.
Skills and stack
Tools I use to ship.
I move between product thinking, interface design, and frontend implementation — with a stack centered on modern responsive web.
Next.jsVue.jsTailwind CSSFigma
/01
Frontend
Building responsive, polished interfaces that feel clear and fast.
- Next.js
- React.js
- Vue.js
- JavaScript
- TypeScript
/02
Styling & UI
Translating visual direction into clean, reusable interface systems.
- Tailwind CSS
- CSS Grid
- Responsive Design
- Design Systems
/03
Product Craft
Shaping product flow before turning it into production-ready screens.
- Figma
- Product Design
- UI/UX
- Wireframing
- Prototyping
/04
Visual Tools
Creating brand assets, layout directions, and polished visual details.
- Adobe Illustrator
- Adobe Photoshop
- Brand Assets
- Visual Design
/05
Interaction
Adding motion and state details that support the product experience.
- GSAP
- Micro-interactions
- Accessibility
- Component States
Interactive showcase
Designed responsively. Built interactively.
One compact playground showing how structure, hierarchy, and interaction adapt across different screens.
Tablet760px
Design-to-code
Clear hierarchy across screens.
Structure
Product intent, content priority, and user flow.
Interface
Responsive layout, states, and visual rhythm.
Frontend
Accessible components and interaction details.
Try changing the viewport.
About and capabilities
I think through the product, then build the interface.
I work across product design and frontend engineering, from understanding the problem and shaping the user flow to designing the interface and implementing it as a responsive web experience.
Based in IndonesiaProduct Designer & Frontend EngineerAvailable for selected collaborations
Product Design
- Product thinking
- User flows
- Wireframing
- Prototyping
- Interface design
- Design systems
Frontend Engineering
- Vue.js
- React.js
- Next.js
- TypeScript
- Tailwind CSS
- Responsive implementation
Interaction
- GSAP
- Micro-interactions
- Motion
- Accessible component states
Have a product in mind? Let's make it real.
I am open to selected collaborations around product design, frontend interfaces, and design-to-code execution.