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Nico Abel Laia - Product Designer & Frontend Engineer

I design products.
I build experiences.

I combine product thinking, interface design, and frontend engineering to turn ideas into thoughtful digital experiences.

Nico Abel Laia, Product Designer and Frontend Engineer

Selected work.

A selection of digital products and interfaces shaped through product design and frontend engineering.

Pastirumah interface preview placeholder

/01 - 2026

Pastirumah

Property Platform / Product Design + Frontend Engineering

Srawung Nova HRIS interface preview placeholder

/02 - 2025

Srawung Nova HRIS

Human Resource System / Product Design + Design System

SIMANHAJ interface preview placeholder

/03 - 2025

SIMANHAJ

Public Service Product / Product Design & Frontend

/04 - 2025

AkarsaOne

Brand & Product Interface / UI Direction & Frontend

AkarsaOne interface preview placeholder

Interactive showcase

Designed responsively. Built interactively.

One compact playground showing how structure, hierarchy, and interaction adapt across different screens.

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Product Brief

Design-to-code

Clear hierarchy across screens.

01

Structure

Product intent, content priority, and user flow.

02

Interface

Responsive layout, states, and visual rhythm.

03

Frontend

Accessible components and interaction details.

Try changing the viewport.

About and capabilities

I think through the product, then build the interface.

I work across product design and frontend engineering, from understanding the problem and shaping the user flow to designing the interface and implementing it as a responsive web experience.

Based in IndonesiaProduct Designer & Frontend EngineerAvailable for selected collaborations

Product Design

  • Product thinking
  • User flows
  • Wireframing
  • Prototyping
  • Interface design
  • Design systems

Frontend Engineering

  • Vue.js
  • React.js
  • Next.js
  • TypeScript
  • Tailwind CSS
  • Responsive implementation

Interaction

  • GSAP
  • Micro-interactions
  • Motion
  • Accessible component states

Have a product in mind? Let's make it real.

I am open to selected collaborations around product design, frontend interfaces, and design-to-code execution.